FAQ
Frequently Asked Questions
A. About Gorkha Tech
Q1. What is Gorkha Tech and what do you do?
Gorkha Tech Innovation Co., Ltd. is a Bangkok-based full-service digital marketing agency. We help businesses in Thailand and across Southeast Asia grow their online presence through SEO, Answer Engine Optimisation (AEO), Google Ads, Meta Ads, social media management, Google My Business, blog content writing, and website development.
Whether you are a startup building your brand from scratch or an established business wanting to dominate local search, we build strategies around your specific goals — not one-size-fits-all packages.
Whether you are a startup building your brand from scratch or an established business wanting to dominate local search, we build strategies around your specific goals — not one-size-fits-all packages.
Q2. Where is Gorkha Tech located?
Our office is based in Bangkok, Thailand at City Link Building A, Phetchaburi 35 Alley, Makkasan, Bangkok 10400. We work with clients across Thailand including Bangkok, Phuket, Chiang Mai, Pattaya, and Samui, as well as international businesses targeting the Thai market.
Q3. What industries do you work with?
We work with businesses across a wide range of industries including:
• Hospitality, hotels, and tourism
• Fashion, retail, and e-commerce
• Restaurants, cafes, and food & beverage
• Healthcare, wellness, and beauty
• Real estate and property
• Professional services and B2B companies
• Education and training
• Technology and SaaS companies
If your industry is not listed, please contact us. We are happy to discuss how we can help.
• Hospitality, hotels, and tourism
• Fashion, retail, and e-commerce
• Restaurants, cafes, and food & beverage
• Healthcare, wellness, and beauty
• Real estate and property
• Professional services and B2B companies
• Education and training
• Technology and SaaS companies
If your industry is not listed, please contact us. We are happy to discuss how we can help.
Q4. Do you work with international clients or only Thai businesses?
We work with both. We have clients based in Thailand as well as international businesses - particularly those targeting Thai consumers or expanding into Southeast Asia. Our team communicates in English and Thai, and our strategies are built for the Thai digital landscape.
B. SEO and AEO
Q1. What is SEO and why does my business need it?
SEO (Search Engine Optimisation) is the process of improving your website so it ranks higher on Google and other search engines when potential customers search for your products or services. Higher rankings mean more organic (free) traffic to your website — and more leads and sales without paying for every click.
In Thailand, over 95% of internet users use Google as their primary search engine. If your business does not appear on page one, you are invisible to the majority of potential customers actively searching for what you offer.
In Thailand, over 95% of internet users use Google as their primary search engine. If your business does not appear on page one, you are invisible to the majority of potential customers actively searching for what you offer.
Q2. What is AEO and how is it different from SEO?
AEO (Answer Engine Optimisation) is the practice of optimising your content to appear in AI-generated answers — such as Google AI Overviews, ChatGPT, Perplexity, and Gemini responses. When someone asks an AI assistant a question about your industry, AEO ensures your business is the source that gets cited or recommended.
While SEO focuses on ranking in traditional search results, AEO targets the new generation of AI-powered search. Both work together: strong SEO creates the foundation, and AEO structures your content so AI engines understand and surface it in direct answers.
While SEO focuses on ranking in traditional search results, AEO targets the new generation of AI-powered search. Both work together: strong SEO creates the foundation, and AEO structures your content so AI engines understand and surface it in direct answers.
Q3. What industries do you work with?
We work with businesses across a wide range of industries including:
• Hospitality, hotels, and tourism
• Fashion, retail, and e-commerce
• Restaurants, cafes, and food & beverage
• Healthcare, wellness, and beauty
• Real estate and property
• Professional services and B2B companies
• Education and training
• Technology and SaaS companies
If your industry is not listed, please contact us. We are happy to discuss how we can help.
• Hospitality, hotels, and tourism
• Fashion, retail, and e-commerce
• Restaurants, cafes, and food & beverage
• Healthcare, wellness, and beauty
• Real estate and property
• Professional services and B2B companies
• Education and training
• Technology and SaaS companies
If your industry is not listed, please contact us. We are happy to discuss how we can help.
Q4. How long does SEO take to show results?
SEO is a long-term strategy, not an overnight fix. Typically:
• Month 1 to 2: technical audit, on-page fixes, keyword strategy, and initial content work
• Month 3 to 4: rankings begin to improve for lower-competition keywords
• Month 5 to 6: noticeable traffic increases and page-one rankings for target terms
• Month 6 onwards: compounding growth as your domain authority builds
The timeline depends on your industry competition, your website's current health, and your budget. We set realistic expectations from day one and provide monthly reports so you always know what progress is being made.
• Month 1 to 2: technical audit, on-page fixes, keyword strategy, and initial content work
• Month 3 to 4: rankings begin to improve for lower-competition keywords
• Month 5 to 6: noticeable traffic increases and page-one rankings for target terms
• Month 6 onwards: compounding growth as your domain authority builds
The timeline depends on your industry competition, your website's current health, and your budget. We set realistic expectations from day one and provide monthly reports so you always know what progress is being made.
Q5. Can you guarantee a number-one ranking on Google?
No. Any agency that guarantees a specific Google ranking is not being honest with you. Google's algorithm considers hundreds of factors and updates constantly. What we guarantee is that we will implement best-practice SEO strategies consistently, transparently, and with full accountability — and we have the case studies to prove our results.
Q6. Do you do local SEO for businesses in specific Thai cities?
Yes. Local SEO is a core part of what we do. We optimise your Google My Business profile, local citations, and on-page content to help you rank in local search results and Google Maps — whether you are targeting customers in Bangkok, Phuket, Chiang Mai, or anywhere else in Thailand.
C. Google My Business
Q1. What is Google My Business and why does it matter?
Google My Business (GMB) is your free business profile on Google that appears in Maps and local search results. When someone searches for a business like yours near them, a well-optimised GMB profile can put your business in the top three results the "Local Pack" which receives significantly more clicks than standard search results.
A complete, active GMB profile with regular posts, photos, and review responses is one of the highest-ROI digital marketing activities for any local business.
A complete, active GMB profile with regular posts, photos, and review responses is one of the highest-ROI digital marketing activities for any local business.
Q2. Do you manage Google review replies?
Yes. Our Growth and Dominate packages include professional review reply management. We write responses to every Google review — positive and negative — using SEO and AEO-optimised language. This means our replies naturally include relevant keywords that strengthen your local rankings while demonstrating to potential customers that you care about their experience.
Q3. What does an SEO and AEO-optimised review reply actually look like?
Instead of a generic "Thank you for your review!", we write replies that include your business name, location, and service keywords naturally. For example:
"Thank you for choosing Gorkha Tech for your SEO campaign in Bangkok, Khun Somchai! We are delighted that our digital marketing strategy helped increase your organic traffic. Our Bangkok-based team looks forward to continuing to support your business growth."
This type of reply reinforces key terms like your business name, service, and location — helping Google associate your profile with those searches.
"Thank you for choosing Gorkha Tech for your SEO campaign in Bangkok, Khun Somchai! We are delighted that our digital marketing strategy helped increase your organic traffic. Our Bangkok-based team looks forward to continuing to support your business growth."
This type of reply reinforces key terms like your business name, service, and location — helping Google associate your profile with those searches.
D. Social Media Management
Q1. Which social media platforms do you manage?
We manage content and advertising across all major platforms including Facebook, Instagram, LINE Official Account, TikTok, LinkedIn, and YouTube. The platforms we recommend depend on your target audience and business type — we advise on the best fit during your onboarding strategy session.
Q2. What does daily social media management include?
Our Dominate package includes a full daily posting service which covers:
• Custom-designed graphic posts, story cards, and carousel images
• SEO-optimised captions with relevant hashtags
• A monthly content calendar planned and approved in advance
• Daily scheduling and publishing across your chosen platforms
• Reels and short-form video content (where applicable)
• Community management — responding to comments and messages
All content is created by our in-house design and copywriting team and aligned with your brand guidelines.
• Custom-designed graphic posts, story cards, and carousel images
• SEO-optimised captions with relevant hashtags
• A monthly content calendar planned and approved in advance
• Daily scheduling and publishing across your chosen platforms
• Reels and short-form video content (where applicable)
• Community management — responding to comments and messages
All content is created by our in-house design and copywriting team and aligned with your brand guidelines.
Q3. Can I approve posts before they go live?
Yes. We provide a content calendar for your approval at the beginning of each month. You can review, request changes, or approve all posts before they are scheduled. We typically ask for feedback within 3 to 5 business days to maintain the posting schedule.
Q4. Do you design the graphics or do I need to provide them?
We design all graphics in-house using your brand colours, fonts, and logo. If you do not have brand guidelines yet, we can create a simple social media brand kit for you as part of the onboarding process. You are welcome to provide your own photos or product images for us to incorporate into the designs.
E. Paid Advertising
Q1. What is the difference between your management fee and the ad spend budget?
These are two separate costs. Our management fee covers the time and expertise our team invests in setting up, managing, optimising, and reporting on your campaigns. Ad spend is the budget you pay directly to Google, Meta, or other advertising platforms — it goes entirely towards showing your ads to potential customers.
We never handle your ad spend budget. You pay the platforms directly and remain in full control of your ad accounts at all times.
We never handle your ad spend budget. You pay the platforms directly and remain in full control of your ad accounts at all times.
Q2. How much should I budget for Google Ads or Meta Ads?
This depends on your industry, location, and goals. As a general guide for businesses in Thailand:
• Launch Package: ad spend of THB 5,000 to 15,000 per month is a good starting point
• Scale Package: ad spend of THB 15,000 to 30,000 per month for multi-channel campaigns
• Dominate Package: ad spend of THB 50,000 or more per month for full-scale dominance
We will recommend a realistic budget during your initial strategy session based on your specific goals and the competitive landscape in your industry.
• Launch Package: ad spend of THB 5,000 to 15,000 per month is a good starting point
• Scale Package: ad spend of THB 15,000 to 30,000 per month for multi-channel campaigns
• Dominate Package: ad spend of THB 50,000 or more per month for full-scale dominance
We will recommend a realistic budget during your initial strategy session based on your specific goals and the competitive landscape in your industry.
Q3. What local Thai advertising platforms do you use?
In addition to Google and Meta, we work with local Thai advertising platforms that reach specific Thai and expat audiences. These include:
• phuket101.net — ideal for tourism, hospitality, and businesses targeting Phuket visitors and expats
• The Thaiger — English-language news platform reaching expats across Thailand
• Pantip — Thailand's largest online community for Thai-language audiences
• Wongnai — leading Thai food and lifestyle platform, ideal for restaurants and hospitality
• LINE Ads — highly effective for Thai audiences given LINE's 50+ million users in Thailand
• phuket101.net — ideal for tourism, hospitality, and businesses targeting Phuket visitors and expats
• The Thaiger — English-language news platform reaching expats across Thailand
• Pantip — Thailand's largest online community for Thai-language audiences
• Wongnai — leading Thai food and lifestyle platform, ideal for restaurants and hospitality
• LINE Ads — highly effective for Thai audiences given LINE's 50+ million users in Thailand
Q4. Can you guarantee results from paid advertising?
We cannot guarantee specific results such as a defined number of leads or a precise return on ad spend, as performance depends on many factors including your budget, industry competition, and market conditions. What we do guarantee is expert campaign management, transparent reporting, and continuous optimisation to get the most from every baht of your ad spend.
F. Blog Writing and Content Marketing
Q1. Why does my business need a blog?
A regularly updated blog is one of the most powerful tools for both SEO and AEO. Each blog post is an opportunity to rank for additional keywords, answer questions your customers are already searching for, and establish your business as an authority in your field.
Blogs also feed your social media content, support your email marketing, and — when structured correctly — get cited by AI engines like Google AI Overview, ChatGPT, and Perplexity as trusted sources of information.
Blogs also feed your social media content, support your email marketing, and — when structured correctly — get cited by AI engines like Google AI Overview, ChatGPT, and Perplexity as trusted sources of information.
Q2. How do you write blogs for both SEO and AEO?
Every blog post we produce is structured to perform in both traditional and AI-powered search. Our approach includes:
• A primary keyword in the title, first paragraph, and headings
• H2 and H3 headers written as questions matching "People Also Ask" search patterns
• Direct, concise answers at the start of each section so AI engines can extract them
• An FAQ section at the end targeting conversational queries
• Schema markup (structured data) so Google reads the page as machine-readable content
• Internal links to your key service pages to build site authority
• Meta title and description optimised for click-through rate
• A primary keyword in the title, first paragraph, and headings
• H2 and H3 headers written as questions matching "People Also Ask" search patterns
• Direct, concise answers at the start of each section so AI engines can extract them
• An FAQ section at the end targeting conversational queries
• Schema markup (structured data) so Google reads the page as machine-readable content
• Internal links to your key service pages to build site authority
• Meta title and description optimised for click-through rate
Q3. What language are the blogs written in?
We write primarily in English. If you require Thai-language content or bilingual blog posts (English and Thai), please let us know when enquiring — this is available as an add-on service.
Q4. Do I own the blog content once it is delivered?
Yes. All content we create for you — blog posts, social media captions, ad copy, and graphic designs — becomes your intellectual property upon full payment. We do not retain any rights to use or republish your content.
G. Pricing and Packages
Q1. What packages do you offer and what do they cost?
We offer two categories of packages — organic/content packages and paid marketing packages.
Organic and Content Packages (SEO, Social Media, GMB, Blog Writing):
• Starter: THB 4,999 per month
• Growth: THB 8,999 per month
• Dominate: THB 14,999 per month
Paid Marketing Management Packages (Google Ads, Meta Ads, Local Platforms):
• Launch: THB 5,999 per month
• Scale: THB 10,999 per month
• Dominate: THB 19,999 per month
All management fees are separate from any ad spend budget paid directly to advertising platforms. Full package details are available on our Pricing page or by contacting us.
Organic and Content Packages (SEO, Social Media, GMB, Blog Writing):
• Starter: THB 4,999 per month
• Growth: THB 8,999 per month
• Dominate: THB 14,999 per month
Paid Marketing Management Packages (Google Ads, Meta Ads, Local Platforms):
• Launch: THB 5,999 per month
• Scale: THB 10,999 per month
• Dominate: THB 19,999 per month
All management fees are separate from any ad spend budget paid directly to advertising platforms. Full package details are available on our Pricing page or by contacting us.
Q2. Is there a minimum contract period?
Yes. All monthly packages require a minimum commitment of 3 months. Digital marketing — particularly SEO — takes time to deliver meaningful results, and a 3-month commitment ensures we can implement a complete strategy and begin showing measurable progress. After the initial 3 months, the contract continues on a rolling monthly basis with 30 days written notice required to cancel.
Q3. Can I combine organic and paid marketing packages?
Absolutely. Many of our clients run both an organic package (SEO, social media, blog) and a paid marketing package simultaneously. This is the most effective approach — organic content builds long-term authority while paid ads deliver immediate visibility and leads. We offer a combined strategy discount for clients running both — contact us for details.
Q4. Do you offer custom packages?
Yes. If none of our standard packages match your exact needs, we are happy to build a custom scope of work. For example, you may only need blog writing and GMB management, or Google Ads without social media. Contact us with your requirements and we will provide a tailored proposal within 2 business days.
Q5. What payment methods do you accept?
We accept bank transfer (Thai and international), credit and debit card, and PromptPay. Full payment terms are outlined in your service agreement. Monthly retainers are billed at the start of each billing period.
H. Working with Gorkha Tech
Q1. How do I get started?
Getting started is simple. Follow these steps:
• Contact us via the form on our website, email admin@gorkhatech.co.th, or call +66-02-107-2448
• We will schedule a free strategy consultation call (30 to 45 minutes) to understand your goals
• We will prepare a customised proposal and present it to you within 2 business days
• Once agreed, we send a service agreement and invoice for the first month
• After payment, onboarding begins within 3 business days
• Contact us via the form on our website, email admin@gorkhatech.co.th, or call +66-02-107-2448
• We will schedule a free strategy consultation call (30 to 45 minutes) to understand your goals
• We will prepare a customised proposal and present it to you within 2 business days
• Once agreed, we send a service agreement and invoice for the first month
• After payment, onboarding begins within 3 business days
Q2. What do you need from me to get started?
To onboard efficiently, we typically ask for:
• Access to your website (WordPress login or FTP)
• Access to your Google Analytics and Google Search Console accounts
• Access to your Google My Business profile
• Access to your social media accounts (or admin access to add our team)
• Your brand guidelines (logo, fonts, colours) — if available
• A brief about your business, target audience, and competitors
Do not worry if you do not have all of these ready. We will guide you through the setup process step by step.
• Access to your website (WordPress login or FTP)
• Access to your Google Analytics and Google Search Console accounts
• Access to your Google My Business profile
• Access to your social media accounts (or admin access to add our team)
• Your brand guidelines (logo, fonts, colours) — if available
• A brief about your business, target audience, and competitors
Do not worry if you do not have all of these ready. We will guide you through the setup process step by step.
Q3. Will I have a dedicated account manager?
Yes. Every client is assigned a dedicated account manager who is your single point of contact. They coordinate all work across our SEO, design, content, and ads teams, keep you updated on progress, and are available to answer questions throughout the month.
Q4. How often will I receive reports?
Reporting frequency depends on your package:
• Starter: monthly performance report
• Growth: bi-weekly report plus a dedicated account manager
• Dominate: weekly live dashboard access plus monthly strategy call
All reports cover the key metrics relevant to your services — rankings, traffic, engagement, conversions, ad performance, and GMB insights — so you always have full visibility of your return on investment.
• Starter: monthly performance report
• Growth: bi-weekly report plus a dedicated account manager
• Dominate: weekly live dashboard access plus monthly strategy call
All reports cover the key metrics relevant to your services — rankings, traffic, engagement, conversions, ad performance, and GMB insights — so you always have full visibility of your return on investment.
Q5. Can I pause my services instead of cancelling?
Yes. We understand business circumstances change. If you need to pause your services temporarily, please speak to your account manager. In many cases we can pause active campaigns for up to 30 days without penalty. Pause requests must be submitted in writing at least 7 days before your next billing date.
Q6. Do you sign a Non-Disclosure Agreement (NDA)?
Yes. If you require an NDA before sharing sensitive business information, we are happy to sign one. Client confidentiality is something we take seriously, and your business data and strategies are never shared with third parties outside of the service providers necessary to deliver your work.
